Privacy Policy

Welcome to the Poundland Privacy Policy. We are committed to respecting and protecting your data and privacy. This privacy policy will inform you as to how we look after your personal data when you visit our Website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

1. IMPORTANT INFORMATION AND WHO WE ARE

1.1. This privacy policy aims to give you information on how Poundland collects and processes your personal data through your use of this Website (“Website”)., We set out the different ways in which data is collected in this policy.

1.2. Poundland Limited is the controller and is responsible for your personal data (referred to as "Poundland", "we", "us" or "our" in this policy). Our company registration number is 02495645 and registered office address is at Poundland CSC, Midland Road, WS1 3TX. If you have any questions about this privacy policy, please contact customer.relations@poundland.co.uk or use any of the alternative contact details below:

Contact details

1.3. Our full contact details are:

Full company name: Poundland Limited
Email address: customer.relations@poundland.co.uk
Telephone: 0333 234 1877
Postal address: Customer Relations Team, Poundland CSC, Midland Road, Walsall, WS1 3TX, United Kingdom.

2. WHO CAN YOU COMPLAIN TO IF YOU ARE UNHAPPY ABOUT THE USE OF YOUR PERSONAL DATA

2.1. Customer Relations We try to ensure that we deliver the best levels of customer service but if you are not happy please do contact us so that we can investigate your concerns. Please contact us using the customer.relations@poundland.co.uk email address.

2.2. ICO You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), which is the UK regulator for data protection issues in the United Kingdom. You can do this online through the ICO’s website at www.ico.org.uk, by telephone on 0303 123 1113, or by writing to them at Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF

3. CHANGES TO THE PRIVACY POLICY AND YOUR DUTY TO INFORM US OF CHANGES

3.1. We keep our privacy policy under regular review. This version was last updated July 2025. It may change and if it does, these changes will be posted on this page and, where appropriate, notified to you. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during our relationship with you.

3.2. Third party links Our Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. Please note that these websites and any services that may be accessible through them have their own privacy policies and that we do not accept any responsibility or liability for these policies or for any personal data that may be collected through these websites or services, such as Contact and Location Data. We strongly recommend that you check these policies before you submit any personal data to these websites or use these services.

4. THE DATA WE COLLECT ABOUT YOU

4.1. We may collect, use, store and transfer different kinds of personal data about you. We have set out below what we call this type of data and provide examples of this data in the table below. In this Privacy Policy, if we refer to ‘Identity & Contact Data’, ‘Profile Data’, ‘CCTV Data’, ‘Financial & Transactional Data’ ‘Usage Data’, ‘Marketing and Communication Data’, we are referring to the descriptions/ examples in in the table below.

Type of Data

Identity & Contact Data

Profile Data

CCTV Data

Technical Data

Usage Data

Marketing and Communications Data

Description/Example

Details such as your first name, last name, email address, and telephone numbers date of birth, to sign up to our newsletter.

Includes your interests, preferences, feedback and survey responses.

We use CCTV and other surveillance systems, such as body worn cameras in Poundland stores, our Distribution Centres and our Head Office in the United Kingdom to record images of customers, staff and other visitors to store. We also use mounted CCTV cameras on our delivery vehicles which look out to the road and into the cab of the vehicles. These cameras may capture footage of pedestrians and other vehicles while in use.

This is technical information including Internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.

This includes details about how you use our website or which products you view.

This includes your preferences in receiving marketing from us and your communication preferences.

4.2. We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing our Website. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

4.3. We do not collect any special categories of personal data about you (such as your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

5. HOW IS YOUR PERSONAL DATA COLLECTED?

5.1. We will collect and process the following data about you from:

Our direction interactions with you. We collect most personal data directly from you. You may give us your Identity & Contact, by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

subscribe to our service or publications;
request marketing to be sent to you;
enter a competition, promotion or survey; or
give us feedback or contact us.

Automatic collection through your interaction. As you interact with our Website , we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see our cookie policy - www.poundland.co.uk/cookie-policy for further details. We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimisation, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

6. COOKIES

6.1. We use cookies to distinguish you from other users of our Website. This helps us to provide you with a better experience when you use our Website and helps us to continuously improve our service. For detailed information on the cookies we use, the purposes for which we use them and how you can exercise your choices regarding our use of your cookies, see our cookie policy www.poundland.co.uk/cookie-policy

7. WHY ARE WE ALLOWED TO USE YOUR PERSONAL DATA

7.1. We will only use your personal data where the law allows us to do so. To make this easier to read, we have set this out in table format below. The table describes the ways in which we plan to use your data and the legal basis which we rely on to do so.

Purpose/Activity

CCTV Data

To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey

To enable you to partake in a prize draw, competition or complete a survey

To administer and protect our business and this website including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data.

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

To make suggestions and recommendations to you about goods or services that may be of interest to you, this will likely be by electronic marketing.

Type of data collected

(a) Identity & Contact (b) Profile (c) Marketing and Communications

(a) Identity & Contact (b) Profile (c) Usage (d) Marketing and Communications

(a) Identity & Contact (b) Technical

(a) Identity & Contact
(b) Profile
(c) Usage
(d) Marketing and Communications
(e) Technical

(a) Technical
(b) Usage

(a) Identity & Contact
(b) Technical
(c) Usage
(d) Profile
(e) Marketing and Communication

Our lawful (legal) basis for processing

(a) Legitimate interests to:

prevent, reduce and detect crime and anti-social behaviour.
protect the health and safety of customers, staff and visitors;
assist the police to prosecute or alternatively to pursue any offenders through the civil justice system;
assist with the investigation of health and safety and other occurrences, including employment issues, for example, disciplinary investigations, where appropriate to do so; and
to assist with the investigation of civil litigation matters and support Poundland in its defence of such matters.

Please note appropriate signage is in place in all locations where recording takes place, including on our delivery vehicles, notifying members of the public and employees that CCTV is in operation

(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation to update you of any changes to our terms or this privacy policy.
(c) Necessary for our legitimate interests to keep our records updated and to study how customers use our products in order to improve the service we provide to you.

a) Performance of a contract with you to update you about the prize draw or submit your survey.
(b) Necessary for our legitimate interests to study how customers use our products to develop them to continue to build our business.

(a) Necessary for our legitimate interests to help run and protect the business through administration and IT services, network security.

Necessary for our legitimate interests to study how customers use our products in order to develop them, which will grow our business and shape how we market products of interest to you.

Necessary for our legitimate interests to define types of customers for our products and services, to keep our website updated and relevant and to help improve how we interact with you

Necessary for our legitimate interests to develop our products/services and grow our business.

7.2. Consent

If you give us consent, we will :

(a) Send you electronic marketing, including offers and certain promotions in relation to certain product or services. You can subscribe or unsubscribe from our marketing communications at any time.

(b) Use cookies or similar technologies on the website and in marketing emails, including analytic cookies. For more details on our use of such cookies or other technologies, visit www.poundland.co.uk/cookie-policy

Consent means processing your personal data where you have confirmed your agreement by a statement or clear opt-in to processing for the specific purpose. This consent is only valid if it is a freely given and specific. You can withdraw your consent at any time by contacting us. We always strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.